CASE STUDY 3: From startup to acquisition: The ops systems behind this 30X revenue growth.

📈 Case Study: Scaling a Natural Product Brand to $80K/month and a Successful Acquisition

Client: Pink Solution (Natural Cleaning Products Brand)
Industry: Eco-Friendly Consumer Goods
Project: Sales Ops + E-Commerce System Overhaul
Role: Karuna served as Fractional Head of Marketing

🧩 Background

Pink Solution, a natural cleaning product brand, faced an uphill battle during the early months of the pandemic. With physical retail channels disrupted and sales plateauing at around $2.5K/month, the company needed to quickly pivot to a scalable, digital-first growth strategy.

They engaged Karuna (GlowOps) to lead their marketing and systems transformation with the dual goals of increasing revenue and creating infrastructure that would support a potential acquisition.

🧭 Objective

To implement the operational systems, sales automation, and marketing strategy required to take the brand from low monthly revenue to high-growth, acquisition-ready performance.

🛠️ What We Did

🔹 1. Sales Operations Overhaul

Designed a streamlined sales workflow to replace manual tracking and fragmented tools
Built a scalable quoting and fulfillment system
Implemented a product performance tracking model to guide sales and marketing strategy

🔹 2. E-Commerce Optimization

Migrated the online store to a high-converting, mobile-optimized platform
Introduced advanced cart recovery sequences and upsell flows
Integrated payment, shipping, and inventory systems to automate fulfillment

🔹 3. Reporting & Automation

Built dashboards to monitor revenue, product trends, and channel performance
Set up automated workflows for lead nurturing, customer follow-up, and review generation
Introduced customer segmentation to drive personalized offers and improve retention

💥 Results

Revenue Growth: Scaled from $2.5K to $80K/month in less than 12 months
Operational Efficiency: Freed up founder time and eliminated manual processes
Exit Ready: Brand became acquisition-ready with systems that could scale without added headcount
Acquisition: Successfully exited the business at a peak growth point

🎯 Role of Fractional Head of Marketing

As the acting Fractional Head of Marketing, Karuna led the brand’s strategic vision, combining growth marketing, digital systems, and consumer psychology to unlock rapid, sustainable revenue growth during one of the most uncertain times for product-based businesses.